The Millennials. You may have heard that term thrown around lately. I am a Millennial and there are some things that I do that are very different from the Baby Boomer generation. Don’t get me wrong, we all have our differences, but I feel like the Millennials have a lot to teach us about SEO. In this post, I’m going to share with you what the Millennials can teach us about SEO. You likely searched seo consultant Northern Beaches and want to get found online through the power of search engine optimisation.
The Millennials are a generation of digital natives. These people have been using the World Wide Web and other forms of digital technology for their entire lives. They’ve never known a world without the internet. The Millennials are born and bred on the internet and are constantly connected to it in one way or another. These people have been using the internet from as early as they can remember and have therefore learned how to adapt to its constant changes, so much so that it is becoming an integral part of their lives. The reason why these youngsters know so much about SEO is because it’s what they saw their parents do on the internet all their lives and they picked up on their parents’ knowledge. The older generations know this too but simply don’t use it (or at least not enough) because they’re more familiar with traditional ways of marketing a business or making money online.
Back in the day, SEO was a fairly easy game. When Google was the only game in town, optimizing your content to rank on the first page of search results was as simple as following a few basic rules. Articles were ranked by the number of times a keyword appeared in the content and how often it was repeated. The more frequently a keyword was repeated, the higher up it would appear on search results.
Millennials are a fascinating case study for online marketing professionals and entrepreneurs. They don’t spend much time watching television, and they spend more time on their smartphones than any other age group. What’s even more interesting is that millennials are now making up the largest market share of American workers. This means that if you want to capture the attention of this age group, you need to be able to reach them in ways that other generations aren’t.
Millennials are more digital native than any other segment of the population. And they’ve never known a world without the Internet. That’s why they’re natural creators and marketers of content. With all this information available at our fingertips, why do we waste time searching for something that can be found in an instant? Because we’re lazy, that’s why. We want to take shortcuts and get to where we want to go as quickly as possible.
And that’s where Millennials diverge from their older counterparts. How? Because they have a tendency to share information – and not just with friends or family members, but with the rest of the world via social media sites. Millennials don’t see anything wrong with sharing information, pictures, videos or anything else that piques their interest with millions of others around the globe. In fact, they would rather not wait until they return home to read a particular article or watch a video on YouTube especially when they can access them instantly while standing in line at Starbucks or sitting on a park bench while waiting for their kids to finish up soccer practice. Check out our company website to see our offer for SEO package.